Mission & Vision


Our mission at Virtuous Collection is to infuse leading edge fashion with compassion, proving that one never needs to be sacrificed for the other and that it's an all-in-one lifestyle.

We work to strengthen and propel the Compassionate Living momentum by:

    Bringing effortlessness to the adoption of vegan, fair made & sustainable living

    Elevating and honouring the designers delivering compassionate lifestyle pieces

    Creating awareness and inspiring conscious consumerism

    Making intentional fashion widely accessible


Our vision is for the adoption of a fully vegan, fair fashion and sustainable lifestyle to become a mainstream reality. By providing an exceptional, accessible, diverse collection of leading styles, we will step a new age of fair, compassionate fashion.